Kabul could learn a thing or two from Kandahar

A recent insurgent attack in Kandahar left several ANP soldiers and Afghans civilians dead and injured. The tragic incident was live-tweeted by the Kandahar Media and Information Office (@KandaharMediaOf), which provided to reporters details about the developing story.

But the process was not one-sided. The folks at KMIC also interacted with journalists, providing prompt replies to their questions and, in one case, setting the record straight.

This is the kind of timely, responsive and open government that journalists dream of and that a society like Afghanistan is better off with. The KMIC seems to have realized that it is no longer enough for a government to just throw information out at the world and expect its narrative to stick. Communication, especially on social media, is no longer unidimensional — it’s more than just a press release.

Let’s take a look at one of the KMIC’s exchanges.

The tweet above prompted a question from an Afghan journalist and an explanation from the KMIC:

And when the AP’s Afghanistan correspondent tweeted about their Kandahar office, the KMIC responded thus:

Journalists who have worked in Afghanistan realize how unique this operation is. Many journalists find the Taliban’s spokesmen and media operation more responsive and more prompt than Kabul’s Government Media and Information Center (@GMICafghanistan), which has had its social media difficulties. Here’s an excerpt from a previous piece I wrote on this subject:

BBC producer and reporter in Kabul Bilal Sarwary sounded off about GMIC’s lackluster performance, saying GMIC is “late by hours” compared to the Taliban in reporting “on news and events.”

In the guise of the KMIC, the Taliban seem to have met their match. And in that, there’s something for Kabul to learn from.

International experts have spent countless hours and millions of dollars to set up the GMIC and train its staff, but this is one lesson the GMIC could learn on its own, just by looking at Kandahar.

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